Build, run, and scale your ecom brand with expert mode Claude on your side.
7 jobs · 86 skills · 1 system
Each job is powered by a set of specialized skills. Claude triggers the right one when you ask — you don't memorize names.
IA, homepage, PDPs, cart, checkout, mobile audit. Treats your store as a decision engine, not a website.
Account infrastructure to creative briefs, hook library, testing sequence, scaling cadence, fatigue radar — across Meta, Google, TikTok, Pinterest.
Klaviyo flows, lifecycle map, segmentation, post-purchase engineering, SMS layer, loyalty + referral.
Unit economics, financial planning, inventory forecasting, customer service, returns, tracking integrity.
Multi-channel content calendar, organic social (TikTok/IG/Pinterest), founder content, UGC pipeline, influencer + PR outreach.
Morning briefings, weekly reports, monthly reviews, ad-fatigue alerts, inventory checks — delivered.
5-layer voice stack plus always/never list locked. Brand-builder W0–W4 captures positioning, customer, identity. Hooks, body copy, CTAs that sound like you — not AI.
+ Legal · Tax · Insurance · Crisis · Team · Tooling · Launch · Wholesale · International · Pop-ups · Investor pitch
21 more skills covering the realities you only think about once they hit you. Every meaningful surface, covered.
Your brand identity sits at the center. The plugin defines what Claude knows. Cowork connects Claude to your live tools.
86 ecom-AI skills. The methodology that gives Claude expert knowledge across every pillar.
CLAUDE.md as your constitutional anchor. ICP, voice, offer, positioning — locked.
Live execution. Shopify, Klaviyo, Meta, Slack, Notion — all connected and acting.
Skills, identity, and execution. Each one feeds the next. Skip a link and the system leaks. Run all three and you compound.
For founders without a brand yet
Most brands waste 1–3 years on trial and error. Operator Club gives you a guided 4-week path — you make the decisions, Claude carries the work, the plugin enforces the method.
Claude with the Operator Playbook locked in. Asks the right questions, challenges weak answers, ships the deliverables. You stay the founder — never alone with a blank page.
15-question founder interview. 5 brand-direction candidates ranked by fit and feasibility.
Niche pressure-test, product viability, market map, real demand signal — before you spend a euro.
ICP triangle, pain/gain map, objection library, exact customer language — locked into CLAUDE.md forever.
4-part positioning statement. 6-element offer architecture. Brand voice — 5-layer stack with always/never list.
Naming, visual system, packaging direction, touchpoint map. Final lockdown — your brand is real.
From week 4 onward you and Claude build the store together — brief creative, set up the retention engine, configure Slack reports, ship the ads. You stay the operator, Claude carries the execution.
No blank pages. No "where do I start." Every step has a skill behind it — and the playbook to back it up.
Early operators
Operator Club is the system founders use to skip the trial-and-error phase. Here's what the first cohort is saying.
"I went from 'I have a product idea' to a launched store in 28 days. The brand-builder sequence is the most structured thing I've ever used. Every output felt like it came from a senior consultant."
"I was completely stuck with my Meta ads, burning budget, never finding the right concept. After running the ad-brief + hook-library workflow I finally have a clear line on what to push and a real kill/scale call every week. Profitable for the first time."
"The Slack briefings alone are worth the membership. Every morning I know exactly what mattered yesterday and what to do today. I haven't logged into Shopify analytics manually in 3 months."
It's a Claude plugin — 86 specialized skills covering every meaningful surface of running a DTC ecommerce brand. Plus the Operator Playbook (the methodology) and Slack-first automation. You install it once, and Claude becomes a domain-expert operator for your brand.
The plugin works in both Cowork (the desktop app) and Claude Code (the CLI). Cowork is recommended for most operators — easier UX, connector ecosystem, scheduled tasks. Setup takes about 5 minutes: install the plugin, connect your tools (Shopify, Klaviyo, Meta, Slack), open your brand folder.
Yes — this is when it's most powerful. The brand-builder sequence (W0–W4) walks you through founder discovery, idea validation, customer intelligence, positioning, and brand expression. By the end of week 4, you have a fully locked brand foundation in your CLAUDE.md, ready to build the store and ship ads.
Definitely. Existing brands skip the W0–W4 sequence and start using the 80+ operational skills immediately — store optimization, ad testing, retention engine, daily reports. The brand-onboarding skill captures your existing positioning + voice into CLAUDE.md in one session, then everything else builds from there.
No. The plugin is tool-agnostic by design. Skills use category placeholders — ~~shop, ~~email, ~~ads, ~~chat, etc. Whatever tools you actually use (Shopify or WooCommerce, Klaviyo or Mailchimp, Meta or Google Ads), the skills work with them transparently.
14-day no-questions refund. Install the plugin, try the brand-builder sequence or the daily Slack briefings. If it's not for you, get your money back. We're confident in the product — and not interested in members who feel trapped.
Full plugin + Operator Playbook + continuous updates
Early-bird pricing. Pay once, keep it forever. Excl. tax.
Join Operator Club →